Skincare · D2C
A skincare brand cut wasted ad spend by 40% across 15 creatives
The challenge
The brand had 15 creator videos for a serum launch and a ฿350,000 media budget. Historically they boosted everything equally and “let the platform decide” — burning roughly a third of every budget on creatives that never converted.
The solution
All 15 links were analyzed against the campaign brief in under 20 minutes. The scorecard surfaced 4 Good, 7 Medium, and 4 Weak creatives — two of the Weak ones carried serious issues (missing the mandatory whitening-free claim). The allocation engine zero-budgeted those two and concentrated the priority pool on the top four.
Results
40%
Wasted spend eliminated vs. previous launch
4 of 15
Creatives received 68% of budget — and drove 81% of conversions
2.1×
Blended ROAS improvement over the prior campaign
“The two videos it refused to fund were exactly the ones our compliance team later flagged. That alone paid for the tool.”
